The heroine of FINAL FANTASY XIII, Lightning, will make an appearance in the global campaign of Louis Vuitton’s spring-summer 2016 collection, “Series 4.” This collaboration embodies the shared values cherished by both Louis Vuitton and FINAL FANTASY; to preserve our traditions while constantly seeking out new and revolutionary ideas in order to deliver products of world-class quality. Under this philosophy we aim to bring a new value and new experiences to the world.
Lightning will appear on various magazine advertisements starting from the January 2016 issue as well in promotional videos for the campaign.
“The stunning new look of Lightning including her poses and character in action was fully produced by Louis Vuitton,” said Tetsuya Nomura, the character designer of Lightning. ”Additionally, thanks to the Visual Works team, they were able to produce brilliant work under a tight schedule. This collaboration is not just a promotion of a game, and it is a great honor that the character herself received an offer from a world famous brand. As a result of this collaboration, this has infused new breath into the character, Lightning.”
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[Source: Square Enix]