Sunday’s Xbox E3 Briefing was the largest in Microsoft Corp.’s history with more than 6,000 people, including more than 1,000 fans, invited to attend in the Microsoft Theater. Microsoft announced it is doubling its game development studios and showcased a record 52 games on stage including 18 console launch exclusives and 15 world premieres. The diverse lineup included games for every type of player, from exclusives like “Forza Horizon 4,” “Halo Infinite” and “Gears 5,” and independent titles like “Session,” “Below,” “Ashen” and “Tunic” to some of the biggest blockbuster games coming in the next year like “Fallout 76,” “Tom Clancy’s The Division 2,” “Kingdom Hearts 3,” “Devil May Cry 5,” “Battlefield V,” “Metro Exodus” and “Shadow of the Tomb Raider,” many enhanced to take advantage of the power of Xbox One X.
“There has never been a more exciting time to be part of the gaming industry, with creators large and small showcasing incredible new games for the more than two billion players around the world,” said Phil Spencer, head of Gaming at Microsoft. “At Microsoft, we are committed to empowering gamers to play the games they want, with the people they want, where they want.”
INVESTING IN DEVELOPMENT OF ORIGINAL CONTENT
Microsoft announced it is doubling its game development studios by adding five new creative teams to the Microsoft Studios family. New investments include the formation of a brand-new studio, The Initiative, the acquisition of Playground Games, and letters of intent to acquire Ninja Theory, Undead Labs and Compulsion Games.
- The Initiative. Based in Santa Monica, Calif., The Initiative is a brand-new Microsoft game development studio headed by industry veteran Darrell Gallagher that is working to create groundbreaking new worlds, characters and game experiences.
- Playground Games. Microsoft has acquired U.K.-based Playground Games, a development partner since 2010 that has helped grow the “Forza” franchise to new heights. In addition to its work on this year’s “Forza Horizon 4,” Playground Games will have a team dedicated to bringing their open-world expertise to an entirely new project.
- Ninja Theory. The relationship between Ninja Theory and Microsoft started in 2000 when “Kung Fu Chaos” was in development for the original Xbox and culminated in the release of “Hellblade” on Xbox One earlier this year. Microsoft’s intent to acquire Ninja Theory will help ensure the creative team has the resources and freedom to bring more ambitious games like “Hellblade: Senua’s Sacrifice” to fans.
- Undead Labs. Seattle-based Undead Labs is the creator of the popular “State of Decay” franchise, enjoyed by millions of fans worldwide. In the first two weeks since “State of Decay 2” launched, more than two million fans joined the fight to survive and took down more than two billion zombies. By entering into a letter of intent to acquire Undead Labs, Microsoft is signaling its commitment to growing the franchise and taking the zombie survival-fantasy genre to new heights.
- Compulsion Games. As “We Happy Few” nears its full, multiplatform release on Aug. 10, Microsoft has entered into a letter of intent to acquire Montreal-based Compulsion Games. By joining the team at Microsoft Studios, Compulsion will have the resources, platform and freedom to take even bigger creative risks and create even more ambitious worlds with its future projects.
“The original games we create at Microsoft Studios are some of our biggest assets,” said Matt Booty, corporate vice president of Microsoft Studios. “Our growth strategy is to continue to expand the worlds that players love, while developing all-new exclusive games that deepen their engagement with our platform. We are thrilled to welcome five new studios into the Microsoft family. We believe these teams have the collective creative power and operational excellence to deliver the next industry game changers.”
The addition of these creative teams reinforces Microsoft’s vision for gaming, which starts with a deep commitment to original content. The company is developing a portfolio of games on every device, including newly announced Microsoft Studios games. Revealed on stage today were three new Gears of War titles — “Gears 5,” “Gears Tactics,” “Gears Pop!” — along with “Battletoads,” “Forza Horizon 4” and “Halo Infinite,” a Master Chief story and the next major release in the franchise built from the ground up on the new Slipspace engine.